Private practice
Executive coaching in Vancouver for the person carrying the company.
You run the business, lead the team and carry the numbers. Most coaching works on one of those. I work on the person doing all of it, because your health, your business and how you lead all come from the same place.
30 years in coaching. COO of Fitness Town as it grew from three to eight locations. Co-owner of CrossFit BC in Vancouver. TEDx speaker and author. In person in Vancouver or online across Canada.
Focus
What we work on
The practice
A serious working relationship.
The agenda is yours. Leadership, health, relationships and performance are not separate lives when they belong to the same person. Dai treats them as one problem, because they are.
Private coaching starts from $2,500 CAD per month, three-month minimum, plus applicable taxes.
Who it is for
Founders and executives ready to do the work, not delegate it.
How it works
One-to-one, private and built around the actual person.
Capacity
Kept small on purpose. Every place starts with an application.
What clients say
His expertise in transforming both physical and mental wellbeing has led to tangible improvements in my overall happiness and effectiveness in such a short time, I am almost dumbfounded.
I worked with Dai for over 18 months on systems, programs, and planning and it has put me in a position to bid on major jobs and win due to our preparedness.
I'm stronger, more energetic, and more engaged in every aspect of my life.
Pricing
Private coaching starts from $2,500 CAD per month.
Three-month minimum, plus applicable taxes. Billed monthly, then month to month until cancelled.
Not sure yet? Book a free 20-minute call below, or a one-hour working session for $300 CAD, plus applicable taxes. The $300 CAD is credited toward your first month if you go ahead.
Recommended first step
Talk with Dai first
A free 20-minute call to check fit on both sides. Every retainer starts here.
How it starts
After the call
If it is a fit on both sides, Dai sends you a private payment link to start your retainer. Terms are agreed in conversation first, so there are no surprises.
Charged automatically each month. Cancel by email before your next billing date once the 3-month minimum is done. Full payment terms and Health notice.
Application
Start with fit, not a sales call.
If the work sounds right, send a short note about what is happening and why now. No pitch deck required. Every place starts here.
New coaching engagements begin January 2027. Applications are open now, and fit conversations happen through the autumn.
Rather talk first?
Guides
From the blog: health, business and lasting change
November 1, 2026
The midlife reset: what actually changes for men and women after 45, and what to do about it
After 45, muscle loss starts to show, recovery changes and, for women, menopause arrives. Here is what the research shows, the Canadian guidelines, and a practical reset.
October 26, 2026
What 1,378 weekly check-ins taught me about why people stall
Eight years of client reflection forms, analysed in aggregate. Time was the most-named obstacle, but it did not decide who trained. Tracking and week five did.
October 26, 2026
Why high achievers struggle to change habits (and the reset that works)
High achievers set personal goals like projects, underestimate the time, then quit at the first miss. Here is the research on why, and a minimum-based reset protocol.
October 26, 2026
How much does an executive coach cost in Vancouver?
Vancouver executive coaches who publish their rates mostly charge $125 to $350 CAD an hour. Here is how hourly, retainer and package pricing work, what drives the price, and what I charge.
October 26, 2026
Where a 60-Hour Week Actually Goes: A Founder Time Audit
Most founders cannot say where their hours really go. A one-week time audit with eight categories and a table template, plus what the research says about long hours and constant interruptions.
October 26, 2026
Business coach, consultant or peer group? How Vancouver owners choose
A consultant solves a defined problem for you, a coach works on how you lead and decide, and a CEO peer group gives you a room of owners who've been there. Here's how to choose, with what Vistage, EO and YPO publish about format, eligibility and cost.
October 26, 2026
The weekly reflection questions I've used with clients since 2017
Ten weekly reflection questions from the forms my coaching clients filled in from 2017 to 2025, why each one matters, and a "working on the biz" version for business owners.
October 26, 2026
When Growth Outruns Your Managers: Grow a Leader Before the Next Location
The hardest lesson from growing Fitness Town from three to eight locations: growth outran manager readiness. What the research says about promoting your best performer, and a leader-readiness checklist.
October 11, 2026
The 2% Solution Explained: 30 Minutes a Day, Backed by Evidence
The 2% Solution is 30 minutes a day, about 2% of 24 hours: 15 minutes moving, 5 minutes still, 10 minutes reading. Here is what the research supports, where it stops, and how to start this week.
October 11, 2026
Entrepreneur Mental Health in Canada: What the Numbers Say
One in three Canadian small business owners went to a professional for a mental health concern last year. Here is what the Canadian surveys show, with their caveats, and what to do about it.
October 11, 2026
How Much Strength Training Per Week? The Minimum Dose Over 40
The best evidence links 30 to 60 minutes of strength work a week with the lowest risk of early death. Three 15-minute sessions get you there. Here is the programme, the tests and the 12-week plan.
October 11, 2026
Grip Strength Test for Men Over 40: Norms, Risk, 12-Week Plan
In studies of more than 640,000 adults, every 5 kg of lost grip came with roughly 16 to 20% higher risk of death. Here is how to test yours, what the Canadian norms say for ages 40 to 79, and a 12-week plan to move the number.
October 11, 2026
Is 6 Hours of Sleep Enough? The Six-Hour Trap for Executives
Six hours a night feels fine. In the lab, two weeks of it impaired thinking about as much as up to two nights without sleep, and people did not notice. Here is the evidence, the business cost and a seven-night audit.
October 11, 2026
Long Working Hours and Productivity: The 50-Hour Wall for CEOs
Past roughly 50 hours a week, extra hours buy very little extra output and the health risk climbs. Here is the evidence, its limits, and a 50-hour budget a founder can actually run.
October 11, 2026
After Your Executive Health Assessment: A 90-Day Action Plan
An executive health assessment gives you a sharp snapshot and then hands the hard part back to you. Here is a 90-day plan to turn the report into changed numbers.
October 11, 2026
Fitness vs Smoking Mortality: What the 122,007-Person Study Shows
A Cleveland Clinic study of 122,007 adults found low fitness carried a death risk on par with smoking or diabetes. Here is what that really means, and how to raise your number in 12 weeks.
October 5, 2026
Digital overload: why always on is not a leadership strategy
A practical digital reset for leaders whose attention, sleep and decision-making are being crowded out by an always-on workday.
October 2, 2026
Executive health coaching in Vancouver: how it works
How executive health coaching with Dai works in Vancouver: in person or online, who it suits and what the first conversation looks like.
October 2, 2026
Resilience for leaders: build capacity before the hard quarter
Resilience is not something leaders find in a crisis. It is built in the weeks before. Here is where to start.
October 2, 2026
Resilience speaker in Vancouver: what a good resilience keynote covers
What to expect from a resilience keynote, how to tell a useful one from a motivational one, and how to book one in Vancouver.
October 2, 2026
Executive health coaching or executive coaching? The difference
Executive coaching works on the role. Executive health coaching works on the person carrying it. Here is how to choose.
October 2, 2026
Booking a burnout keynote speaker in Vancouver
Why Vancouver companies are booking burnout and resilience keynotes, what a good one covers, and what to expect from Dai's version.
September 26, 2026
Co-owning CrossFit BC: lessons in culture, partnership and retention
Dai and his wife Christie co-own one of Vancouver's longest-running CrossFit gyms. These are the lessons that survived contact with reality.
September 23, 2026
Why corporate teams book a resilience speaker, and what they should expect
Resilience is not toughness. It is the small daily habits that keep people steady when work gets heavy.
September 22, 2026
Executive health coaching: what it is and who it is for
Executive coaching usually ignores the body running the business. Executive health coaching starts there.
September 20, 2026
In-person or online executive coaching: which works better?
Both work. The right one depends on how you are wired and where you are.
Questions
Common questions
Do you coach the business or the health side?+
Both. Most of my clients come in for one and find the other is part of the problem. We start with whatever is costing you most right now.
Who is private coaching with Dai for?+
Founders and executives carrying real responsibility who want direct support with health, leadership, relationships and performance.
Why is it application only?+
Dai keeps the practice deliberately small so each client gets proper attention. The application checks fit on both sides.
Is coaching in person or online?+
Both. Dai is in Vancouver and works with clients in person or online.
How is this different from a fitness programme?+
A programme gives you workouts. This is a working relationship that treats health, leadership and life as the same person's problem.
What does coaching cost?+
Private coaching starts from $2,500 CAD per month with a three-month minimum, plus applicable taxes. The exact scope is agreed after a free 20-minute call, before you commit to anything.
How much time does coaching take?+
It fits around your schedule. The practice is kept small so each client gets real attention rather than a slot in a queue.
Is this therapy or medical advice?+
No. This is coaching for health, leadership and performance. It is not a substitute for medical care or mental health treatment.
Is everything confidential?+
Yes. Coaching conversations stay private. The practice is small and quiet on purpose.
Next step