MERGE Fitness Consulting
A fitness business consultant who still runs a real business.
Most fitness businesses do not stall for lack of effort. They stall on a decision that keeps sliding: pricing, staffing, an offer nobody has rewritten. Fitness business consulting for gym and studio owners, operators and wellness brands, based in Vancouver and working with businesses across Canada, from Toronto and Montreal to Calgary, Edmonton, Ottawa and Victoria. Dai has run the businesses he now consults for. The work starts with the actual constraint, not a borrowed playbook, and it ends with decisions you can act on.
The work
Clear thinking for businesses built around people.
Dai works with owners and leadership teams on operations, member experience, team alignment, offer clarity and the decisions that keep sliding to next quarter. He asks the questions the room has been avoiding, then helps carry the answer.
Consulting for gym and studio owners lives at MERGE Fitness Inc.
Pricing, proof and the booking path, all in one place: Work with Dai.
Proof of practice
Operating history, not invented case studies.
The gym floor
Dai co-owns CrossFit BC in Vancouver with his wife, Christie. He is on the floor, not above it. The work stays close to members, coaches and the daily realities of running a gym.
Visit CrossFit BCThe operating seat
He was a partner and Chief Operating Officer of a multi-million dollar fitness retail company. He has lived what growth asks of systems, people and leadership, including the parts nobody warns you about.
Fit
Useful when the problem is real.
Gym and studio owners
Fitness leadership teams
Wellness brands in operation
Consulting enquiry
Bring the real operating question.
A short note about the business and the constraint is enough to start. Fit and scope come before pricing. No flattery required.
Guides
From the blog: fitness business consulting
October 2, 2026
Fitness business consulting in Vancouver: how it works
What fitness business consulting with Dai looks like for Vancouver gym and studio owners, from the first conversation to the decisions you act on.
October 2, 2026
Pricing your gym memberships: the decision most owners keep putting off
Most gym owners know their prices need a look and keep delaying it. How to think about the decision clearly, without guessing.
October 2, 2026
Gym retention in Vancouver: keep the members you already have
In a city with this much choice, keeping members beats chasing new ones. Where Vancouver gyms lose people, and what to fix first.
September 26, 2026
Member experience: what your front desk is really selling
Your front desk is not checking people in. It is deciding whether they come back. A look at the member experience from someone who still runs one.
September 26, 2026
Lessons from co-owning CrossFit BC
Dai and his wife Christie co-own one of Vancouver's longest-running CrossFit gyms. These are the lessons that survived contact with reality.
September 26, 2026
The operational mistakes that cost gyms their members
Members rarely leave because of price. They leave because of small operational failures that add up. Here are the ones Dai sees most, from the floor of a working gym.
September 26, 2026
Hiring a fitness business consultant: what to look for
Most consulting advice for gym owners is written by people who have never signed a lease or made payroll. Here is how to tell the difference, and what good consulting actually looks like.
Questions
Common questions
Who is MERGE Fitness Consulting for?+
Gym and studio owners, fitness leadership teams and wellness brands that are already operating and want clearer decisions.
What does a fitness business consultant actually help with?+
Operations, member experience, team alignment, offer clarity and growth decisions. The work starts from the real constraint in your business.
What experience does Dai bring?+
He co-owns CrossFit BC in Vancouver and was a partner and Chief Operating Officer of a multi-million dollar fitness retail company.
Is Dai a fitness business consultant based in Vancouver?+
Yes. MERGE Fitness Consulting is based in Vancouver, British Columbia. Local gyms and studios can work with Dai in person, and he meets Vancouver owners face to face before any engagement.
Do you work with gyms outside British Columbia?+
Yes. Much of the work runs remotely, with on-site visits when they are useful. Dai works with fitness businesses in Toronto, Calgary, Montreal, Ottawa and across Canada.
Can Dai speak at our gym owner event or fitness conference?+
Yes. Dai is a gym owner keynote speaker as well as a consultant. He speaks at gym owner summits, franchise events and fitness conferences on retention, member experience and leading healthy teams. See the speaking page for topics and the live calendar.
How is consulting priced?+
There is no rate card, and that is deliberate. Scope comes first: what the constraint is, how big the work is and whether Dai is the right fit for it. Once the scope is clear, a clear quote follows, and the number does not move afterwards.
How do consulting engagements run?+
They start with a conversation about the actual constraint. From there the work is scoped to fit, much of it remote, with on-site visits when they earn their place.
How long does the work take?+
It depends on the problem. Some questions settle in a short engagement, others run longer. Scope is set before the work starts.
What is the first step?+
Send a short note about the business and the constraint through the consulting enquiry form. A real reply follows, then a conversation about fit. Scope is agreed before pricing, so the work never starts with a number.
Next step