MERGE Fitness Consulting
A fitness business consultant who still runs a real business.
Fitness business consulting for gym and studio owners, operators and wellness brands, based in Vancouver and working with businesses across Canada, from Toronto and Montreal to Calgary, Edmonton, Ottawa and Victoria. Dai has run the businesses he now consults for. The work starts with the actual constraint, not a borrowed playbook, and it ends with decisions you can act on.
The work
Clear thinking for businesses built around people.
Dai works with owners and leadership teams on operations, member experience, team alignment, offer clarity and the decisions that keep sliding to next quarter. He asks the questions the room has been avoiding, then helps carry the answer.
Proof of practice
Operating history, not invented case studies.
The gym floor
Dai co-owns CrossFit BC in Vancouver with his wife, Christie. He is on the floor, not above it. The work stays close to members, coaches and the daily realities of running a gym.
Visit CrossFit BCThe operating seat
He was a partner and Chief Operating Officer of a multi-million dollar fitness retail company. He has lived what growth asks of systems, people and leadership, including the parts nobody warns you about.
Fit
Useful when the problem is real.
Gym and studio owners
Fitness leadership teams
Wellness brands in operation
Consulting enquiry
Bring the real operating question.
A short note about the business and the constraint is enough to start. Fit and scope come before pricing. No flattery required.
Questions
Common questions
Who is MERGE Fitness Consulting for?+
Gym and studio owners, fitness leadership teams and wellness brands that are already operating and want clearer decisions.
What does a fitness business consultant actually help with?+
Operations, member experience, team alignment, offer clarity and growth decisions. The work starts from the real constraint in your business.
What experience does Dai bring?+
He co-owns CrossFit BC in Vancouver and was a partner and Chief Operating Officer of a multi-million dollar fitness retail company.
Do you work with gyms outside British Columbia?+
Yes. Much of the work runs remotely, with on-site visits when they are useful.
How is consulting priced?+
Scope comes first. Pricing is set once the problem and the size of the work are clear.
How do consulting engagements run?+
They start with a conversation about the actual constraint. From there the work is scoped to fit, much of it remote, with on-site visits when they earn their place.
How long does the work take?+
It depends on the problem. Some questions settle in a short engagement, others run longer. Scope is set before the work starts.
What is the first step?+
Send a short note about the business and the constraint through the consulting enquiry form. Fit and scope come before pricing.
Next step