Executive health guide · September 22, 2026

Executive health coaching: what it is and who it is for

By Dai Manuel · Updated October 5, 2026

Executive coaching usually ignores the body running the business. Executive health coaching starts there.

Dai Manuel in a coaching conversation
Dai Manuel, a coaching conversation.

Most executive coaching focuses on strategy, communication and leadership. All useful. But it often ignores the thing carrying the whole load: the person.

Key takeaways

Define the working relationship

  1. Write down what you have tried and why it did not fit.
  2. Name a realistic health habit for a busy week.
  3. Ask how progress and accountability will be reviewed.
  4. Confirm that the offer fits your needs before discussing an engagement.

What executive health coaching is

It is one to one coaching for founders and leaders that treats energy, fitness, sleep and habits as part of performance, not a side project. The work is practical: what you do this week, not a lecture on wellness.

Who it is for

Founders and executives who are doing well on paper and running on empty in private. People who have tried the apps and the programmes and want honest accountability from someone who has done it.

What it is not

It is not therapy, and it is not a meal plan emailed to you once. It is a working relationship, kept deliberately small.

How Dai works

Application only, a small number of clients at a time. In person in Vancouver, online for leaders in Toronto, Calgary, Montreal, Ottawa and across Canada. The foundation is the 2% Solution: thirty minutes a day, adapted to the person and reviewed over time.

Is it worth it?

It is worth it when the cost of carrying on as you are is higher than the cost of changing. Most leaders know which side of that line they are on.

Apply on the coaching page. Dai reads every application himself.

The 2% Solution started as a book and a podcast. You can find both at DadBody, Dai's site for fathers getting their health back.

Support and limits

Coaching and small habits are not substitutes for medical care or mental health treatment. If persistent anxiety, low mood or sleep problems are affecting daily life, speak with a qualified health professional.

Common questions

Is executive health coaching therapy?

No. It focuses on habits, health and performance within a coaching relationship. It is not a substitute for medical care or mental health treatment.

How do I find out whether coaching is a fit?

Start with an application describing what is happening and why now. Scope and terms are discussed once fit is clear, before commitment.

Next step

Talk it through with Dai

More in this guide

Executive health guide

Dai Manuel

Dai Manuel

Co-owner of CrossFit BC in Vancouver and former COO of Fitness Town as it grew from three to eight locations.
Nearly 30 years in fitness. TEDx speaker.

Last updated October 5, 2026