Speaking, Calgary · September 24, 2026
What to put in a speaker brief (so the talk fits your room)
The one-page brief that turns a generic talk into one your audience thinks was written for them.
A speaker is only as good as the brief they get. Here is what Dai asks every planner for.
Who is in the room
Roles, seniority, how many, and what their year has been like. A sales team after a hard quarter needs a different talk from a leadership retreat.
The one outcome
What should people do differently on Monday? One sentence.
What comes before and after
Who speaks before, what happens after, and whether there is a theme for the day.
The practical bits
Room size, stage, screens, timings, microphones and whether there are questions at the end.
Words to use and avoid
Internal language, recent changes, anything sensitive. A good speaker never surprises the organiser.
Send this brief and the talk gets sharper. To start, check a date on the speaking calendar.
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