Wellness keynote guide · September 25, 2026

Keynote, workshop or emcee: which does your event actually need?

By Dai Manuel · Updated October 5, 2026

Three formats, three different jobs. How to pick the right one for your conference or offsite.

Dai Manuel speaking to an audience
Dai Manuel, keynote speaking.

Planners often book a keynote when the event really needs a workshop, or skip an emcee and wonder why the day felt disjointed.

Key takeaways

Choose the format by the job

  1. Choose a keynote for a shared idea across the room.
  2. Choose a workshop when participants need to practise.
  3. Choose an emcee for continuity across the whole event.
  4. Check how a combination fits the agenda and preparation scope.

Keynote

One idea, delivered well, to the whole room. Best for openings, closings and moments where you want everyone aligned.

Workshop

More time and real participation. Participants are encouraged to take part. Best when you want people to leave having practised something, not just heard it.

Emcee

Clear pacing, prepared transitions and a steady hand for the whole event. The room rarely feels the seams.

Combining them

A strong pattern is a morning keynote followed by an afternoon workshop for a smaller group. The idea lands, then gets put to work the same day.

Read the full guide on choosing a keynote speaker on the blog, or see Dai's formats on the speaking page.

Next step

Talk it through with Dai

Keynote speaking in Toronto

More in this guide

Wellness keynote guide

Dai Manuel

Dai Manuel

Co-owner of CrossFit BC in Vancouver and former COO of Fitness Town as it grew from three to eight locations.
Nearly 30 years in fitness. TEDx speaker.

Last updated October 5, 2026