Gym numbers guide · October 2, 2026

Fitness business consulting in Vancouver: how it works

By Dai Manuel · Updated October 5, 2026

What fitness business consulting with Dai looks like for Vancouver gym and studio owners, from the first conversation to the decisions you act on.

Dai Manuel in a boardroom
Dai Manuel, leadership and business work.

If you own a gym or studio in Vancouver, you already know the costs. Rent is high, good coaches are hard to keep, and members have plenty of choice. Fitness business consulting is not about adding more to your plate. It is about deciding what to do first.

Key takeaways

Bring a clear constraint to the conversation

  1. Choose one operating problem instead of a list of ambitions.
  2. Gather the recent numbers that describe it.
  3. Name who owns the decision and what has already been tried.
  4. Use MERGE Fitness for gym-owner consulting scope and next steps.

Who this is for

Gym and studio owners, fitness leadership teams and wellness brands that are already operating. You have members, a team and a business that works, mostly. Something keeps sliding: pricing, staffing, an offer nobody has rewritten, or retention that never quite holds.

Why a consultant who runs a gym

Dai co-owns CrossFit BC in Vancouver and was a partner and Chief Operating Officer of a multi-million dollar fitness retail company. He has made payroll, renewed leases and watched members walk out. The advice comes from that, not from a borrowed playbook. Read more in Lessons from co-owning CrossFit BC.

How it works

It starts with a conversation about the real constraint in your business. Vancouver owners meet Dai face to face before any engagement. From there the work covers operations, member experience, team alignment, offer clarity and growth decisions, in whatever order your business needs. You leave with a short list of decisions, in order, with owners and dates.

What it costs

Consulting is quoted after the first conversation, once the scope is clear. No package prices are published, because no two businesses need the same thing.

Where to start reading

Hiring a fitness business consultant: what to look for covers how to judge anyone you might hire. The operational mistakes that cost gyms their members and Member experience: what your front desk is really selling cover the problems that come up most. Gym retention in Vancouver and Pricing your gym memberships go deeper on two of them.

When you are ready, see MERGE Fitness Consulting or start a conversation.

Use the lesson without overgeneralising

Operating experience is a useful starting point, not proof that every business has the same problem. Use a familiar pattern to form a hypothesis, compare it with your own figures and member feedback, then test one change. Confidence should grow from feedback, not replace it. Gym-owner consulting belongs with MERGE Fitness.

Next step

Talk it through with Dai

More in this guide

Gym numbers guide

Dai Manuel

Dai Manuel

Co-owner of CrossFit BC in Vancouver and former COO of Fitness Town as it grew from three to eight locations.
Nearly 30 years in fitness. TEDx speaker.

Last updated October 5, 2026