A good product review is a review that reflects the truth. The best kind of reviews is the ones that are helpful to other customers by offering sufficient information. In this article, we'll explore the 5 essential traits that make up a great fitness product review.
With the information provided in the review, other customers should be able to make an informed decision.
Product reviews are especially helpful when it comes to expensive purchases that you need to make. For example, fitness equipment and products.
When it comes to purchasing fitness equipment with a higher price tag, product reviews matter because it could save you from making a big purchase that you end up regretting. It is worth spending the extra time doing your due diligence to ensure you end up with products that are going to meet your every need and leave you walking away from a happy customer.
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Buyer’s remorse is a very real thing, and it happens a lot with the purchases that are made online. It is hard to tell based on product descriptions and stock photos alone if the product is going to live up to what it promises.
That is why many customers rely on product reviews to help them out. A review can save many customers from the agony of realizing they have wasted their money on expensive exercise equipment that failed to live up to its promise.
5 Essential Characteristics of a Great Fitness Product Review
Here are the five traits that will help you identify what makes a good product review:
#1) The Review Is Insightful and Helpful
The reviews that you read should be both insightful and helpful enough to help you decide if the product is right for you. You can tell the way the customer or product reviewer feels about the purchase just from reading what they wrote.
For example, one website where you will find helpful and insightful product reviews is Fitness Push. Just from reading the
Fitness Push reviews
, you can tell that the reviews are passionate about quality fitness and health equipment.
The reviews talk about how effective the products are, how durable they are, and whether they are priced affordably. The best kind of insightful reviews is the ones that include details that the advertisement and original product description do not.
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When it includes the additional details, it becomes a helpful review because other customers can decide if they want the fitness equipment based on what you have written.
#2) The Purchases Are Verified
Product reviews should always come from verified purchases. These are customers just like you who have bought, tried, and tested the product for themselves.
There are far too many fake reviews out there these days, but you can rest assured knowing that reputable websites have taken steps to ensure that there are no fake reviews left on their site.
Most reputable websites will have an indicator next to the review that tells you which
reviews
come from verified purchases, and that can be the reviews that you choose to focus on over the others.
#3) The Reviews Are Honest
A product review that is written to help other customers should be impartial and honest. If the product is not as great as the advertising claims it is, the reviewer will tell it as it is.
Fitness Push, for example, is one website that offers impartial reviews and opinions about what they think of the various fitness equipment on the market.
When you are scouring the internet for reviews about a particular type of fitness equipment you might be after, seek out the ones that point out the honest shortcomings of the products too instead of only trying to put a positive spin on it.
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Another key element to making an informed purchasing decision is understanding the strengths and the shortcomings of the product. Contrary to what most people think, bad or negative reviews can be somewhat helpful too.
By pointing out certain aspects of the product that could be improved on, other buyers who might have a problem with it can make a better decision about whether they should go ahead with their purchase or not.
#4) Photos Are Included in the Review
A picture is worth a thousand words, especially when it comes to product reviews. People are visual creatures, and we are naturally drawn to images more than words.
While purchasing online has become one of the most convenient ways to shop, there are limitations to the online retail world. For one thing, you cannot physically see and touch the product that you want to buy.
Therefore, the only thing you must rely on the images. Images of the product that are provided by customers and reviewers make much better reviews than those without.
Most of us are familiar with the experience of buying a product online only to find out that it is not quite what it seems once it arrives at your doorstep. Images that accompany the product description have been enhanced to look appealing, and therefore, any additional images that are provided by reviewers are very welcomed indeed. That is because you get to see the product from a different angle and in a real-life setting. This makes it much easier to decide if this is the product or equipment that you want to purchase after all.
#5) The Reviews Are Detailed and Include the Specifics
Since more than 90% of consumers, these days read a review before they buy a product, the more details the review includes, the better the review.
The best reviews will answer common questions that might be running through a customer’s head.
For example, if you were planning to buy a massage gun, you will be keeping an eye out for reviews that detail the specifics of how helpful the massage gun was.
If the reviewer only provides vague information about why they loved the product, that is not a helpful review. Instead, keep an eye out for reviews that list a couple of reasons detailing why they loved the product, what their favorite feature of the product was, how helpful they found it, and whether they would recommend this product to a friend or not.